The collaboration enables advertisement buyers and agencies with targeted advertisements based on geolocation of vehicles location and demographics
KUALA LUMPUR, 12 October 2022: Asia Mobility Technologies Sdn Bhd (“Asia Mobiliti”), a leading mobility-as-a-service and Internet of Things (IoT) solutions provider, has signed a commercial agreement with Truck It Sdn Bhd at the 6th Selangor International Business Summit (SIBS) 2022 that will enable it with the technology to match advertisement buyers to Truck It’s fleet of logistic partners.
Truck It is amongst the first companies in Malaysia to offer advertisers – both big and small – mobility advertisements by wrapping them around its partners’ fleet of vehicles. These partners range from third party logistics providers to companies that operate their own fleet of vehicles. The concept brings billboard advertisements to where customers are as opposed to waiting for customers to come to them.
Under the agreement, Asia Mobiliti will provide comprehensive telematics and geo-mapping technologies to Truck It, which can then offer advertisement buyers the capability to target their customers, offer them real-time tracking information of all trucks, routes and display the type of truck that suits their choice.
The new upgraded solution, dubbed Truck It 2.0 and powered by Asia Mobiliti’s platform, allows advertisers to use a brand-new search engine to find the best options for their advertisement. This enables them to optimise their spending and strategically place advertisements on Truck It’s fleet partners based on location and demographics so that the advertisements can reach their intended audiences as they ply multiple routes locally and internationally.